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Modest Sportswear? Who sells them? Is it even a thing?

Updated: Nov 25, 2019

Modest wear is not only limited to your everyday look or outfits. Surprisingly, it also includes sportswear and swimwear. A rise in the demand for modest sportswear has been noticed in the fashion industry, which has thus encouraged many known fashion brands to experiment and introduce their own style of sportswear. Nike, for instance, introduced their Hijab for athletic wear in 2017, along with fully sleeved sportswear collection.


A nike model wearing the Pro Hijab for modest sportswear campaign.
Nike Pro Hijab

Therefore, we decided to curate some of the coolest Fashion Brands that sell modest sportswear and swimwear for our athletic and active LADY BOSSES.


This Turkish e-commerce clothing brand has an extensive collection of modest sportswear, swimwear, hijabs and outfits that overall range from sizes XXS-5XL. They have a wide variety in terms of colour, patterns and fashion overall; however, very few of them are up to date with the latest trends. Considering the price aspect, tracksuit sets are around the range of AED 200, whereas swimwear is priced at an approximate value of AED 340-420. However, we love what the brand stands for and how it has helped in introducing small designers and producers to the world.


Veil Garments are known for their modest sportswear collection and that ships to the UAE. The collection itself, however, is minimal with only four options in their sportswear apparel collection. Their prices range from AED 110-180. Although, do keep an eye out for their currently sold out climate-adapting Hijab which is priced at just AED 77. It is known for its water-repelling features.


This brand ships Worldwide and has an excellent quality of products. However, the issue here again lies with variety. It lacks in terms of style and sizes. Hence, we think it may not be able to provide for everyone. The sportswear collection is priced at a range of AED 220. Do we believe it's worth it? Not really. Nah.


An e-commerce store based in Dubai that delivers within 1-2 working days. They have a fair modest swimwear collection which is not easily found, especially at a low price. As for the tops and bottoms, they have a variety of styles and a range of bright colour options. The best part about the brand are its prices. They are very much affordable and accessible on the pocket. Quality may be a question. Especially to us. However, good clothes at low prices? We can seal the deal.


So ladies, you can definitely find modest sportswear in well-known stores as well, such as Nike, Adidas, Puma and Sun and Sand Sports; however, the brands mentioned above specifically specialise and provide only modest sportswear and swimwear. Majority of these brands do not only target particular women of certain faiths, but every single women who makes a choice of dressing up in certain outfits they are comfortable with. Personally, we love this concept. It matches our own.


Make sure you follow us on Instagram, Facebook and Twitter or Subscribe to our YouTube Channel to find more steps in expressing yourself in different ways and head on to our Website to check out our 'Retro Line' and find the items you've been searching for to present yourself as you like! And don't forget to tag us in your outfits using the '#myconcept' tag! We'd love to see our ladies all dressed up!

Until next time!


Hugs and Kisses

The Concepts Team



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"This digital marketing project is carried out by UOWD students for educational purposes. The company CONCEPTS is hypothetical. There is no intention to sell or buy or enter into any transaction. The name and logo doesn’t resemble any existing company. If you have query with regards to this project then please write to aa028@uowmail.edu.au"

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